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Are Fans Finally Fed Up with Lousy Leafs?

Editor's note: I promoted this to the front page for being a good look at something that's sort of always been associated with the Leafs; selling out no matter what. - Chemmy

 

From the Toronto Star:

 

Pehaps becuase dismal games like this haven't been all that unusual at the ACC this season, the big screens above centre ice flashed something that long-time observers of the club didn't recall having seen in previous seasons.  It was a promotional ad touting the benefits of renewing Leafs season tickets, the key incentive of speedy re-upping being an invitation to a 'meet and greet' with Brian Burke, the general manager.  The face time with Burke, apparently, was the latest in the line of sweeteners meant to entice a faithful that, once upon a time, didn't need enticement.

I know I’m risking banning for linking to an article from the Star, but I found it very interesting that they were making a pitch last night for season’s ticket holders to renew their tickets.   That is unprecedented in recent Leaf history.

Star-divide

The argument that the Leafs can put a crappy on-ice product and still not worry about filling seats is bullshit – the kind of unfounded or outdated criticism that the media and Leaf detractors like to throw around to belittle the team (or more accurately their fans) whenever they can.   It may have held weight in the Ballard days of the 70's and 80's, but it hasn’t been true for some time.

 

The Leafs have arguably had the best record of any Canadian team since 92/93 when the Sens joined the league (most regular season wins and most playoff games played and won – a separate post on this will follow at some point).   Even the first 2 years after the lockout they were still in a battle for the playoffs right until the last day of the season, giving meaning to those late-season games.   In 15 years, there have really only been 2 or 3 seasons where the Leafs didn’t have a team that was at least challenging for the playoffs.  But this is 2 years straight now where there’s not much incentive to go to March and April games.    Season ticket holders not using their seats is a prelude to season ticket holders not renewing them.  I know a couple of people that have had Gold season’s tickets for years, and with the economy and the on-ice product being what it is, they have both been questioning the value of spending $16,000 a year on them.   One more year like this could put them over the edge.

 

I’ve said it a few times now, but I think Brian Burke is going to be very active in this offseason.     He may have ‘complete autonomy’ in hockey decisions, but he’s not stupid.   He knows that it’s in his and his employer’s best interests to make this team as competitive as possible and as quickly as possible.   The trick, which he seems to be aware of, will be to do it while at the same time laying a foundation for long-term success - something pre-lockout Leafs GMs didn’t have to worry about, and one that JFJ failed at miserably.   Good luck Brian.

 

PensionPlanPuppets.com is a fan community that allows members to post their own thoughts and opinions on the Toronto Maple Leafs and hockey in general. These views and thoughts may not be shared by the editor of PensionPlanPuppets.com.

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They’ve actually been doing a lot of things to sell tickets this year. They created the last minute tickets club to sell tickets to games like the ones against the Blue Jackets, Islanders, and Thrashers. Over Christmas they were actually advertising single game, single ticket packages in case “you’re a lone wolf” that would get you a drink, a hot dog, and your ticket.

A friend of a blogger (can’t remember which) actually sold his season tickets and used the money to travel.

With the new requirement to have a 20% non-refundable deposit I can see a lot more movement this year in season tickets than before (last year saw just over 20 seats changing hands).

But, and it comes back to the big issue that anti-Leafs can’t understand, the Leafs have a massive fanbase. They might have to work a bit harder but when your pool of potential customers is so large you’ll be able to find people to buy the tickets.

Sure, this year has been tough but things will be good again and then those that opt out now will want back in. Staying in the system is a downpayment on access when les bonne temps roule encore.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.

by PPP on Mar 13, 2009 12:43 PM EDT reply actions  

truthfully, and selfishly, i wouldn’t mind if the Leafs stunk for another couple of years and I moved up the season’s tix waiting list.

by daoust on Mar 13, 2009 2:54 PM EDT up reply actions  

No kidding, eh?

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Mar 13, 2009 3:19 PM EDT up reply actions  

Same

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.

by PPP on Mar 13, 2009 3:25 PM EDT up reply actions  

I link to the Star every time I write an NNN.

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Mar 13, 2009 3:18 PM EDT reply actions  

sheeeeeeeeit. you’re banned.

Sports And The City

A Toronto sports blog, where we unequivocally and unapologetically support the home team...

PLAYOFFS!!!!1

by eyebleaf on Mar 13, 2009 4:30 PM EDT up reply actions  

The funny thing, I’m the most optimistic about the Leafs in a long time. Finally they seem to have a plan, finally they appear to truly want to win. Making the playoffs is great, lord knows I miss playoff games, and you can’t win the Cup unless you do, but just making the playoffs was our only goal for too long.

From the early 90s to early 00s we had some great teams, and some teams that could have won it all, but a lot of that was a couple shrewd (lucky?) moves to rip off other GMs, and our money. Development wise we’ve been poor for so long, that I don’t know when we were good. I think this new era gives me hope because the Leaf organization as a whole should become top notch because of it.

Besides, the true Leaf fans aren’t the ones filling the building every night (though no doubt some of them are true fans). The true Leaf fans are the ones that fill other buildings when the Leafs are the visitors.

by lordosis on Mar 13, 2009 3:36 PM EDT reply actions  

esides, the true Leaf fans aren’t the ones filling the building every night (though no doubt some of them are true fans). The true Leaf fans are the ones that fill other buildings when the Leafs are the visitors.

Exactly, beautifully said. A lot of the corporate backers who typically buy up the season tickets (to give to their business clients etc.) are probably reluctant to renew their tickets because all of a sudden the Leafs have said they’re going on a long-term rebuilding from the ground up, this means a lot of young talent and not a lot of big names. Businessmen who probably don’t know that much about hockey are going want to go see the big names play, I’m sure names like Sundin or Lindros or Pecca or Nolan would appeal to them… they’re not going to shell out big money to see some AHL-level kid trying to break into the pro league.

Again I’ve said this before and I’ll say it again, Torontonians believe they’re too good for the AHL or anything below NHL hockey… when the Leafs are constantly calling up and playing AHL guys or signing relative no-names… Torontonians are going to think the team isn’t worth watching not because they suck, but because all of a sudden they’re watching kids and minor-leaguers play… and to them that’s not good enough.

"God's in His heaven. All's right with the world." - Robert Browning (1812-1889)

by Winkle on Mar 13, 2009 3:48 PM EDT up reply actions  

I dont think the last few games are a fair example

They played the Islanders and Tampa Bay. Who really cares about seeing them. I saw on a scalper site I go to, they were selling purples for $45. When do you ever see that. If there are 1500 empty seats when they play Ottawa, Philly, or any other team people care about ( I didnt mention the Habs as they are guaranteed sell out) then time to be worried.

Disappointed since 1984

by leafer1984 on Mar 13, 2009 3:44 PM EDT reply actions  

So help me, if guys in the media like Cox and Berger starts writing articles criticizing fans for not showing up to support a losing team I will turn into Michael Douglas from “Falling Down”.

Down Goes Brown - Unapologetically nostalgic for the past. Brutally realistic about the present. Grudgingly optimistic about the future.

by Down Goes Brown on Mar 13, 2009 5:29 PM EDT reply actions  

Dear God

I had not thought of that angle. Fuck it, if they do that I’ll break their legs.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.

by PPP on Mar 13, 2009 5:31 PM EDT up reply actions  

Oh yeah, it’s the hack journalist’s wet dream.

Allow me to compare and contrast.

Toronto Stands Full = SHEEEEEP
Montreal Stands Full = Loyal fans of the greatest franchise EVAR.

Toronto Stands Empty = DISLOYAL BANDWAGONERS
Montreal Stands Empty = Classy fans showing they won’t tolerate a loser.

I fully expect to see the articles start shortly…. the only thing more fucking ridiculous than the articles are the morons that eat it all up…. you know the guy, that special brand of retard that calls into “After the Horn” (no offense to any of you specific retards that call after the horn)
You probably have one in the office…. he’s the guy who picks Montreal as his “second favourite team” and that you just want to fucking pound after every Leafs loss….. )

by Jacques Strap on Mar 13, 2009 10:36 PM EDT up reply actions  

no real leaf fan says the habs are their second fave team

Disappointed since 1984

by leafer1984 on Mar 13, 2009 11:12 PM EDT up reply actions  

You’ll become old, decrepit and banging a hot piece of ass?

by lordosis on Mar 13, 2009 10:31 PM EDT up reply actions  

While ticket sales won’t be at a loss for MLSE in terms of the Leafs short term, I’ll be anxious to know how they will market their product to demographics that they normally didn’t have to really focus on in the past. Considering that Toronto will become/is a city surpassing the 50% mark in ethnic minorities, many of which don’t consider hockey their first sport of choice, I’m sure a lot of discussion is being done at MLSE about this change in marketing aim and consequently, how does that translate to the on-ice product. Like daoust and many others have argued, I would be very surprised if the Leafs go into a full rebuild and risk missing the playoffs for that much longer, just because they realize a winning product is easier to market, most especially to a new audience that has no previous affiliation to the Leafs or hockey in general.

Supporter of the Sergei Berezin "Give and Go" - You give me puck, then you go to hell

by bkblades on Mar 13, 2009 7:13 PM EDT reply actions  

That lack of connection actually came to light in that survey that came out earlier in the season that showed the decrease in ‘hardcore’ fans. One good playoff run brings those fans into the fold. It’s the easiest way to acclimate yourself to Canada.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.

by PPP on Mar 13, 2009 10:41 PM EDT up reply actions  

Is it really

A matter of being fed up? I mean, people make cracks about how brutal, abysmal, and basement-dwelling this franchise has been, but we haven’t actually started believing it ourselves have we?

The Leafs have been consistently in the playoff picture until the last few games of the regular season since the lockout. There’s always been a demand for seats because there’s literally always been the possibility of playoff contention, and always a rollercoaster stretch of games to keep fans excited.

The Leafs haven’t achieved great success in some time, but we’re not the Kings and Blackhawks of the past few years, nor are we the Penguins or Capitals of the pre-lockout years. The Leafs have been competing at roughly the same level as the 5-12 place teams in the league, which is plenty of reason for fan support. Believe it or not, a fan has only got about a 15% chance of cheering for their team in the conference finals every year. The assertion that only those teams are worth cheering for is generally only put forth by fans who are themselves delusional about their own club’s chances or from bandwagoners.

The on-ice product hasn’t been very good this year, and it was obvious to everyone not named eyebleaf from December on that the playoffs were to be looked forward to sometime that isn’t this season.

With a decrease in quality comes a decrease in interest, it’s a pretty simple idea. The idea that Leafs fans have been watching seasons exactly like this one and still selling out simply isn’t based in reality, and we can’t be fed up with something that hasn’t really happened in a while. If we were still talking playoffs at this point of the year and finishing 9th I would be fed up, but fortunately this does not appear to be the case.

Also, newsflash for the alarmists in the Toronto media: In the game against the rock-bottom Islanders when Sportsnet’s morons were moaning about all the empty seats, the Leafs attendance was listed around 19,050. That same night the Minnesota Wild, team of the self-proclaimed state of hockey, possessors of a sellout streak from their very first game, fighting for 8th spot in the West, announced they had once again sold out. Attendance: 18,400.

by koopa kid on Mar 13, 2009 9:37 PM EDT reply actions  

(oh, and I know I’m basically echoing daoust’s response to the article here, it’s just what’s been stewing in my brain the past couple days)

by koopa kid on Mar 13, 2009 9:40 PM EDT up reply actions  

As a resident of FickleFanonia (Vancouver) I can say without reservation: Fans who bail out can suck it. It’s what separates Leaf fans from all others, a slavish devotion to sticking with a crap-ass team.

Gerber power!!!1

by LeafFanInVan on Mar 13, 2009 11:04 PM EDT reply actions  

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