"Mats SUNden (sic)", Poker Star?

by kessticle on Jan 4, 2010 12:44 AM EST

Have any of you heard this new ad for Pokerstars.net, where they mispronounce their celebrity endorser's name? The ad is airing in Toronto, and no doubt hordes of other Torontonians noticed the obvious and ignorant mispronunciation of Mats Sundin's name. I saw the ad on TSN early this morning (12:25 AM or so), and couldn't believe that nobody noticed the mistake in the editing process. Description of the ad after the jump.

The ad begins with shots of several hunting trophies displayed on the wall of what is presumed to be Mats Sundin's cabin in the wilderness. There are bucks, fish, etc, all with names and dates, and an empty plaque with the inscription "Daniel Negreanu". The commentator announces: "These days, Mats Sundin does his hunting at the poker table. Do battle with Mats at the world's largest poker site, Pokerstars.net." The problem with the ad? Mats SUNden, caps to show emphasis. Think Trevor Linden when pronouncing. Horrible glaring error, and embarassing (in my opinion) for Pokerstars.net. Pretty insulting for their celebrity as well. I hope Mats gets a nice extra cheque to make up for the fact that Pokerstars clearly doesn't know who is.

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I looked around, is this the one you mean?

by JP Nikota on Jan 4, 2010 8:45 AM EST reply actions

nope that seems to be a behind the scenes version.. though they say it wierd there too as well as En Hache El (NHL) which i love

the ad is on tsn’s overplayed WJHC ad loop

I can wear it one day, then not wear it the next day. It's like a pair of glasses, some days I wear it, some days I don't. I'm not wearing any underwear either. There is no reason. - Mogilny "on Visors"

Toronto Maple Leafs: Blue Chip Dmen

by AkiSchennberg on Jan 4, 2010 4:24 PM EST up reply actions

Yeah I noticed that too, it’s pretty unintentionally hilarious.

leaf fan stuck in ottawa, a localized black hole that will suck everything in that area to oblivion.

by stucky on Jan 4, 2010 10:27 AM EST reply actions

i was also unaware that mats was an accomplished hunter, perhaps they think they have a celebrity from the wrong 6 letter H-sport?

Lalime should be a cameo in the ad with his head on a plaque on his wall

Toronto Maple Leafs: Blue Chip Dmen

by AkiSchennberg on Jan 4, 2010 4:19 PM EST reply actions

They should have Mark Bell do the exact same commercial. He’ll have Alfredsson’s head on a plaque

Space Weed Says Telling it like it is without a care about the mainstream's feelings
"DO NOT get stuck behind Kyle Wellwood in the buffet line. This isn't really etiquette, but it will prevent you from starving to death"- Down Goes Brown on Etiquette for Jason Spezza's wedding

by Kevin Sellathamby on Jan 4, 2010 4:23 PM EST up reply actions