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Throw The Snake Reaches Its Zenith

I love it when a plan comes together. By now you've likely read about #ThrowTheSnake, Chemmy's contribution to sports marketing. Pro Hockey Talk jumped on the bandwagon when it became a trending topic on Twitter before Puck Daddy picked up the story. Travis Hair, of Five For Howling, tried to work with the Phoenix Coyotes to create a new fan tradition before the team's first playoff game in a long time and one very trying season. Unfortunately, the Phoenix Coyotes are a soulless corporation with nary an ounce of creativity in their body. Instead of finding a workaround, which anyone with a brain could figure out, they replied to interested fans' queries with the threat of being ejected. The meme even spawned an official shirt which made it out to the game as seen on the left!

Most fans were cowed by the threat but one hero took Chemmy's crazy idea and made it a reality after the Coyotes' first goal. Things didn't end there. James Duthie mentioned the movement on TSN (if someone can get that on video you'd be great) but better was to come. Thanks to Junior for capturing the iDesk segment with Jeff Marek and Scott Morrison:


Marek even gets the pronunciation of "Chemmy" correct. I hope he enjoys the podcast. If you see any other media mentions please add them in the comments and I'll update the post.

Star-divide


CTV/CP24 in Toronto Courtesy of @Jeffler

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Before Junior uploaded this Jeff Marek promised to get me a copy so I could watch it, which is pretty awesome in my opinion.

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 15, 2010 1:17 AM EDT reply actions  

Yeah. That coupled with getting all of the details correct was pretty awesome.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 15, 2010 1:24 AM EDT up reply actions  

that is rather awesome

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 15, 2010 1:24 AM EDT up reply actions  

This is indeed awesome! Congrats!

Leaf, the universe and everything.

by 1967ers on Apr 15, 2010 11:38 AM EDT up reply actions  

You are “Almost Famous”.

Supporter of the Sergei Berezin "Give and Go" - You give me puck, then you go to hell

by bkblades on Apr 15, 2010 1:31 AM EDT up reply actions  

chemmy = penny lane

Yesterday is dead, but not my memory.

by daoust on Apr 15, 2010 1:37 AM EDT up reply actions  

seriously though… that is fucking awesome. well done man.

Yesterday is dead, but not my memory.

by daoust on Apr 15, 2010 1:38 AM EDT up reply actions  

Is this real life?

Well done, god bless the internet.

The Guess Who sucked, the Jets were lousy anyway

by Plea From A Cat Named Felix on Apr 15, 2010 7:13 AM EDT up reply actions  

That was spectacular

Leafs Nation: A drinking team with a hockey problem.

by nhlcheapshot on Apr 15, 2010 7:54 AM EDT up reply actions  

You’re Famous!

Also, props to Marek.

"We can't solve problems by using the same kind of thinking we used when we created them."

Albert Einstein

by Say *plan the parade one more time*... on Apr 15, 2010 5:49 PM EDT up reply actions  

1 word

Awesome

I am the commenter formerly known as Belligerent Burkie

Follow me on twitter @CoolJ90 or add me to XBox Live - CoolJ90

by CoolJ90 on Apr 15, 2010 1:21 AM EDT reply actions  

Oh man I miss Lance Brown.

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 15, 2010 1:26 AM EDT reply actions  

i love how one of the news blurbs is talking about the vatican forgiving john lennon for saying the beatles are bigger than jesus, a little late dont you think?

There is no "I" in team, but there is an "M" and an "E"

by Matt_Roberts on Apr 15, 2010 9:24 AM EDT up reply actions  

Church bureaucracy isn’t the swiftest. They got pardoned much quicker than Galileo.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 15, 2010 10:00 AM EDT up reply actions  

Phoenix Coyotes

Need to be officially renamed the Arizona Snakes starting next season.

Get it done Reinsdorf!

I am the commenter formerly known as Belligerent Burkie

Follow me on twitter @CoolJ90 or add me to XBox Live - CoolJ90

by CoolJ90 on Apr 15, 2010 1:35 AM EDT reply actions  

the internet is a thing that is good

by twolinepass on Apr 15, 2010 1:39 AM EDT reply actions  

That was awesome!

As if you guys weren’t famous already. Nice job, guys!

by RJinSoCal on Apr 15, 2010 1:39 AM EDT reply actions  

When are we going to get on Canadian TV for starting the

Fuck Detroit phenomenon?

And congrats on making life surreal for all of us.

www.stlouisgametime.com

by Brad Lee on Apr 15, 2010 2:03 AM EDT reply actions  

I know they have more lax regulations or something...

… but can they say that wordy durd on air?

You guys here are outstanding – I have to admit, I am extremely very much impressed.

Thrashing the Blues

Reporter: There`s a "stamp out the Beatles movement" underway in Detroit. What are you going to do about it?

Paul McCartney: We`re going to start a campaign to stamp out Detroit.

by hildymac on Apr 15, 2010 9:24 AM EDT up reply actions  

Snakes were flying

At least 1 hit the ice after each goal and 5 or 6 hit the ice after the game. We were rocking the Throw The Snake shirts courtesy of twoeightnine. Just a fabulous time. And thanks for holding down the fort with the amazing gamethread stuff. Travis has vowed to read every comment…I will at least skim them all…

A truly surreal night in the desert.

Support Coyotes Hockey - Five For Howling
(Oh, and go Philly teams as well!)

by Jordan Ellel on Apr 15, 2010 2:47 AM EDT reply actions  

WE. WIN. EVERYTHING.

/mic drop

Support Your Local Coyotes Blog - Five For Howling
JaredFromLondon: ...Odin, he's cool.

by Travis Hair on Apr 15, 2010 3:56 AM EDT reply actions  

/throws snake

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 9:22 AM EDT up reply actions  

/rattles shaker

There is no "I" in team, but there is an "M" and an "E"

by Matt_Roberts on Apr 15, 2010 9:25 AM EDT up reply actions  

Kick Ass! Kudos!

Brain: The irony of it all, Pinky. Years of trying to take over the world, and all I had to do was say "truculence".
Follow me I'm Boring!

by blindfolded tank driver on Apr 15, 2010 6:26 AM EDT via mobile reply actions  

I am welling up with pride. I may soon explode like a phaneuf adrenaline bomb.

So much fun last night.

by BlindSight on Apr 15, 2010 7:21 AM EDT reply actions  

This is pretty impressive. I never thought Chemmy would ever do something to impress me, but damn. This was it.

by birky on Apr 15, 2010 8:27 AM EDT reply actions  

holy shit guys that’s amazing. i was watching the game live and i saw the rubber snake, but didnt know that was a contibution made by one of us! i’m so happy lol!

Is that the kid you want? Follow me on Twitter

by kessticle on Apr 15, 2010 8:30 AM EDT reply actions  

Easily Chemmy’s best moment since his honeymoon indirectly caused the Phaneuf/Giguere trades.

Resident Capologist

by clrkaitken on Apr 15, 2010 8:39 AM EDT reply actions  

LOL!

Is that the kid you want? Follow me on Twitter

by kessticle on Apr 15, 2010 8:44 AM EDT up reply actions  

I feel like I witnessed something great last night.

"...sometimes I wake up cradling a gourd."

by Fergus30 on Apr 15, 2010 9:00 AM EDT reply actions  

Watched that last night…pretty cool stuff.

BS

by MapleLeafMole on Apr 15, 2010 9:06 AM EDT reply actions  

this is the best.

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 15, 2010 9:19 AM EDT reply actions  

I’ve been mispronouncing “Chemmy” this whole time…

by Leaf in Habland on Apr 15, 2010 9:33 AM EDT reply actions  

So was I until I heard the podcast…

If my nose was full of nickels I would blow it all on you.

by Kenjamin on Apr 15, 2010 1:06 PM EDT up reply actions  

I’ve known for y ears, but still pronounce it wrong

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 2:02 PM EDT up reply actions  

Not sure if it made TV or not

but I tossed a 4 foot long rubber snake at the end, once the deal was sealed.

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 10:14 AM EDT reply actions  

Doubtful, did you get a picture?

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 15, 2010 10:16 AM EDT up reply actions  

The only snake on TV was after Yandle’s goal.

He lived his life like a Yandle in the wind…

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 15, 2010 10:20 AM EDT up reply actions  

Damn!

It didn’t make it! Do it again tomorrow night.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 15, 2010 10:21 AM EDT up reply actions  

I would never think of doing such a thing

like last night

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 10:24 AM EDT up reply actions  

I kinda ran. It was late 3rd when I did it.

Everyone around me got a kick out of it, and the zmaboni kid who camr to pick it up hesitated like he thought it was real. TFF

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 10:18 AM EDT reply actions  

JeffMarek
  
Pension Plan Puppets (@mlse) + the “Throw the Snake” campaign (a @felixpotvin creation). good job boys. http://tinyurl.com/y5xu2mj

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 15, 2010 10:20 AM EDT reply actions  

A Chemmy and Travis Hair Joint

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 15, 2010 10:21 AM EDT up reply actions  

in that first pic, chemmy

the tattoo is “mpallen” from ffh, me with the snake shirt, and the whited out face is new zealander/newlywed/ffh regular “timmyhate”

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 10:26 AM EDT up reply actions  

If you read the game threads you’d know that I know that. ;)

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 15, 2010 10:27 AM EDT up reply actions  

too busy drinking long islands and throwing snakes.

must.find.game thread.

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 10:29 AM EDT up reply actions  

I'm not even halgf way into the coyotes thread and i dont see it

though i see ten thousand comments about martin gerber like he wa some kind of savant.

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 10:40 AM EDT up reply actions  

There was quite the Vesa Toskala frustration deluge last night.

by BlindSight on Apr 15, 2010 10:41 AM EDT up reply actions  

Leafs fans, man. Leafs fans everywhere.

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 15, 2010 10:42 AM EDT up reply actions  

holy crap

I want ten minutes of my life back. 50 posts on how fat everyone is? hahahahaha

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 10:53 AM EDT up reply actions  

you get addicted to the mindless prattle

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 10:58 AM EDT up reply actions  

Not really

I wanted to see where I was mentioned, and it took me forever to see the misnomer while holding back a few turtleheads.

I like my goals like I like my booze..... Top shelf.

by GhostOfLinkGaetz on Apr 15, 2010 11:11 AM EDT up reply actions  

its overwhelming at first

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 11:18 AM EDT up reply actions  

This makes me like Marek even more now. Awesome to see someone finally get credit for these things. Too often the media just addresses the meme and not it’s author/originator.

way cool. congrats Chemmy! And congrats to Phoenix on the win!

I have nothing interesting to say.

by blurr1974 on Apr 15, 2010 10:26 AM EDT reply actions  

Marek has been really really nice to us. I asked him if he could get me a copy of the footage so I could watch and he offered to help.

Junior uploaded it so I dropped him a line to say he didn’t need to bother, he told me to let him know if I changed my mind and told me to keep thinking up good ideas.

He’s either a master of sarcasm or the nicest person on the internet.

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 15, 2010 10:28 AM EDT up reply actions  

you need to start planing something epic to throw on the ice when the leafs ever make the playoffs again

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 10:29 AM EDT up reply actions  

dump a garbage bag of leaves on the ice….. either that or toss a big ass cutout of leafsman

There is no "I" in team, but there is an "M" and an "E"

by Matt_Roberts on Apr 15, 2010 10:30 AM EDT up reply actions  

Done

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 15, 2010 10:30 AM EDT up reply actions  

now how do we get that in the acc……

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 10:34 AM EDT up reply actions  

Just hide it behind Wellwood.

by BlindSight on Apr 15, 2010 10:38 AM EDT up reply actions  

The best thing for us to throw would be dead seagulls. I believe that appropriately represents Toronto.

by Leaf in Habland on Apr 15, 2010 11:42 PM EDT up reply actions  

both :3

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 15, 2010 10:30 AM EDT up reply actions  

Rec'd

forever

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 15, 2010 11:18 AM EDT up reply actions  

next time i see him, i am making him wear a burger king crown the whole day

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 11:21 AM EDT up reply actions  

the whole group should.

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 15, 2010 11:22 AM EDT up reply actions  

McLovin?

Follow me on Twitter!! I even say some relevant stuff sometimes
I wish I could quit you, Tyler Sloan! - Co-founder of the Tyler Sloan Fan Club

by Ovechwin on Apr 15, 2010 11:31 AM EDT up reply actions  

lol, thats what i thought

There is no "I" in team, but there is an "M" and an "E"

by Matt_Roberts on Apr 15, 2010 11:32 AM EDT up reply actions  

exactly

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 15, 2010 11:40 AM EDT up reply actions  

Amazing job

Congrats to all involved.

Great win by the Yotes too! Let’s hope they can keep it going.

leaf fan stuck in ottawa, a localized black hole that will suck everything in that area to oblivion.

by stucky on Apr 15, 2010 11:00 PM EDT reply actions  

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