Throw The Snake Reaches Its Zenith
I love it when a plan comes together. By now you've likely read about #ThrowTheSnake, Chemmy's contribution to sports marketing. Pro Hockey Talk jumped on the bandwagon when it became a trending topic on Twitter before Puck Daddy picked up the story. Travis Hair, of Five For Howling, tried to work with the Phoenix Coyotes to create a new fan tradition before the team's first playoff game in a long time and one very trying season. Unfortunately, the Phoenix Coyotes are a soulless corporation with nary an ounce of creativity in their body. Instead of finding a workaround, which anyone with a brain could figure out, they replied to interested fans' queries with the threat of being ejected. The meme even spawned an official shirt which made it out to the game as seen on the left!
Most fans were cowed by the threat but one hero took Chemmy's crazy idea and made it a reality after the Coyotes' first goal. Things didn't end there. James Duthie mentioned the movement on TSN (if someone can get that on video you'd be great) but better was to come. Thanks to Junior for capturing the iDesk segment with Jeff Marek and Scott Morrison:
Marek even gets the pronunciation of "Chemmy" correct. I hope he enjoys the podcast. If you see any other media mentions please add them in the comments and I'll update the post.
CTV/CP24 in Toronto Courtesy of @Jeffler
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Before Junior uploaded this Jeff Marek promised to get me a copy so I could watch it, which is pretty awesome in my opinion.
Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.
Yeah. That coupled with getting all of the details correct was pretty awesome.
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.
that is rather awesome
"The only way out is in a body bag. Go Leafs Go." - Blinky
by Karina on Apr 15, 2010 1:24 AM EDT up reply actions
You are “Almost Famous”.
Supporter of the Sergei Berezin "Give and Go" - You give me puck, then you go to hell
Is this real life?
Well done, god bless the internet.
The Guess Who sucked, the Jets were lousy anyway
by Plea From A Cat Named Felix on Apr 15, 2010 7:13 AM EDT up reply actions
That was spectacular
Leafs Nation: A drinking team with a hockey problem.
by nhlcheapshot on Apr 15, 2010 7:54 AM EDT up reply actions
You’re Famous!
Also, props to Marek.
"We can't solve problems by using the same kind of thinking we used when we created them."
Albert Einstein
by Say *plan the parade one more time*... on Apr 15, 2010 5:49 PM EDT up reply actions
1 word
Awesome
I am the commenter formerly known as Belligerent Burkie
Follow me on twitter @CoolJ90 or add me to XBox Live - CoolJ90
Oh man I miss Lance Brown.
"The only way out is in a body bag. Go Leafs Go." - Blinky
by Karina on Apr 15, 2010 1:26 AM EDT reply actions
i love how one of the news blurbs is talking about the vatican forgiving john lennon for saying the beatles are bigger than jesus, a little late dont you think?
There is no "I" in team, but there is an "M" and an "E"
by Matt_Roberts on Apr 15, 2010 9:24 AM EDT up reply actions
Church bureaucracy isn’t the swiftest. They got pardoned much quicker than Galileo.
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.
Phoenix Coyotes
Need to be officially renamed the Arizona Snakes starting next season.
Get it done Reinsdorf!
I am the commenter formerly known as Belligerent Burkie
Follow me on twitter @CoolJ90 or add me to XBox Live - CoolJ90
When are we going to get on Canadian TV for starting the
Fuck Detroit phenomenon?
And congrats on making life surreal for all of us.
www.stlouisgametime.com
I know they have more lax regulations or something...
… but can they say that wordy durd on air?
You guys here are outstanding – I have to admit, I am extremely very much impressed.
Reporter: There`s a "stamp out the Beatles movement" underway in Detroit. What are you going to do about it?
Paul McCartney: We`re going to start a campaign to stamp out Detroit.
Snakes were flying
At least 1 hit the ice after each goal and 5 or 6 hit the ice after the game. We were rocking the Throw The Snake shirts courtesy of twoeightnine. Just a fabulous time. And thanks for holding down the fort with the amazing gamethread stuff. Travis has vowed to read every comment…I will at least skim them all…
A truly surreal night in the desert.
Support Coyotes Hockey - Five For Howling
(Oh, and go Philly teams as well!)
WE. WIN. EVERYTHING.
/mic drop
Support Your Local Coyotes Blog - Five For Howling
JaredFromLondon: ...Odin, he's cool.
/throws snake
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 9:22 AM EDT up reply actions
/rattles shaker
There is no "I" in team, but there is an "M" and an "E"
by Matt_Roberts on Apr 15, 2010 9:25 AM EDT up reply actions
Kick Ass! Kudos!
Brain: The irony of it all, Pinky. Years of trying to take over the world, and all I had to do was say "truculence".
Follow me I'm Boring!
by blindfolded tank driver on Apr 15, 2010 6:26 AM EDT via mobile reply actions
holy shit guys that’s amazing. i was watching the game live and i saw the rubber snake, but didnt know that was a contibution made by one of us! i’m so happy lol!
Is that the kid you want? Follow me on Twitter
Easily Chemmy’s best moment since his honeymoon indirectly caused the Phaneuf/Giguere trades.
Resident Capologist
this is the best.
Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)
by Cornelius Hardenbergh on Apr 15, 2010 9:19 AM EDT reply actions
I’ve been mispronouncing “Chemmy” this whole time…
by Leaf in Habland on Apr 15, 2010 9:33 AM EDT reply actions
I’ve known for y ears, but still pronounce it wrong
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 2:02 PM EDT up reply actions
Not sure if it made TV or not
but I tossed a 4 foot long rubber snake at the end, once the deal was sealed.
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 10:14 AM EDT reply actions
Doubtful, did you get a picture?
Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)
by Cornelius Hardenbergh on Apr 15, 2010 10:16 AM EDT up reply actions
The only snake on TV was after Yandle’s goal.
He lived his life like a Yandle in the wind…
Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.
Damn!
It didn’t make it! Do it again tomorrow night.
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.
I would never think of doing such a thing
like last night
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 10:24 AM EDT up reply actions
I kinda ran. It was late 3rd when I did it.
Everyone around me got a kick out of it, and the zmaboni kid who camr to pick it up hesitated like he thought it was real. TFF
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 10:18 AM EDT reply actions
JeffMarek
Pension Plan Puppets (@mlse) + the “Throw the Snake” campaign (a @felixpotvin creation). good job boys. http://tinyurl.com/y5xu2mj
Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.
A Chemmy and Travis Hair Joint
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.
in that first pic, chemmy
the tattoo is “mpallen” from ffh, me with the snake shirt, and the whited out face is new zealander/newlywed/ffh regular “timmyhate”
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 10:26 AM EDT up reply actions
If you read the game threads you’d know that I know that. ;)
Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.
too busy drinking long islands and throwing snakes.
must.find.game thread.
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 10:29 AM EDT up reply actions
I'm not even halgf way into the coyotes thread and i dont see it
though i see ten thousand comments about martin gerber like he wa some kind of savant.
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 10:40 AM EDT up reply actions
Leafs fans, man. Leafs fans everywhere.
Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)
by Cornelius Hardenbergh on Apr 15, 2010 10:42 AM EDT up reply actions
holy crap
I want ten minutes of my life back. 50 posts on how fat everyone is? hahahahaha
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 10:53 AM EDT up reply actions
you get addicted to the mindless prattle
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 10:58 AM EDT up reply actions
Not really
I wanted to see where I was mentioned, and it took me forever to see the misnomer while holding back a few turtleheads.
I like my goals like I like my booze..... Top shelf.
by GhostOfLinkGaetz on Apr 15, 2010 11:11 AM EDT up reply actions
its overwhelming at first
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 11:18 AM EDT up reply actions
This makes me like Marek even more now. Awesome to see someone finally get credit for these things. Too often the media just addresses the meme and not it’s author/originator.
way cool. congrats Chemmy! And congrats to Phoenix on the win!
I have nothing interesting to say.
by blurr1974 on Apr 15, 2010 10:26 AM EDT reply actions
Marek has been really really nice to us. I asked him if he could get me a copy of the footage so I could watch and he offered to help.
Junior uploaded it so I dropped him a line to say he didn’t need to bother, he told me to let him know if I changed my mind and told me to keep thinking up good ideas.
He’s either a master of sarcasm or the nicest person on the internet.
Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.
you need to start planing something epic to throw on the ice when the leafs ever make the playoffs again
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 10:29 AM EDT up reply actions
dump a garbage bag of leaves on the ice….. either that or toss a big ass cutout of leafsman
There is no "I" in team, but there is an "M" and an "E"
by Matt_Roberts on Apr 15, 2010 10:30 AM EDT up reply actions
now how do we get that in the acc……
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 10:34 AM EDT up reply actions
The best thing for us to throw would be dead seagulls. I believe that appropriately represents Toronto.
by Leaf in Habland on Apr 15, 2010 11:42 PM EDT up reply actions
both :3
Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)
by Cornelius Hardenbergh on Apr 15, 2010 10:30 AM EDT up reply actions
Ladies and Gentlemen....THE KING OF CANADA

by birky on Apr 15, 2010 11:07 AM EDT reply actions 9 recs
Rec'd
forever
Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)
by Cornelius Hardenbergh on Apr 15, 2010 11:18 AM EDT up reply actions
next time i see him, i am making him wear a burger king crown the whole day
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 11:21 AM EDT up reply actions
the whole group should.
Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)
by Cornelius Hardenbergh on Apr 15, 2010 11:22 AM EDT up reply actions
McLovin?
Follow me on Twitter!! I even say some relevant stuff sometimes
I wish I could quit you, Tyler Sloan! - Co-founder of the Tyler Sloan Fan Club
lol, thats what i thought
There is no "I" in team, but there is an "M" and an "E"
by Matt_Roberts on Apr 15, 2010 11:32 AM EDT up reply actions
exactly
My Fan Base Can Beat Up Your Fan Base
by JaredFromLondon on Apr 15, 2010 11:40 AM EDT up reply actions
Amazing job
Congrats to all involved.
Great win by the Yotes too! Let’s hope they can keep it going.
leaf fan stuck in ottawa, a localized black hole that will suck everything in that area to oblivion.

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