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Thoughts On A Fan's Relationship With The Media

Greg Brady vs. Karina

When I first moved to Vancouver and tried to follow the Maple Leafs I turned to the Internet instead of newspapers and TV because traditional sources were no longer as easily accessible.  I used to get up in the morning and go to the Globe and Mail, Toronto Star and Toronto Sun to get my national news and then Leafs coverage/GTA specific news.  Gradually this shifted - and it permanently shifted for some reason - during the Oilers' run to the Stanley Cup Final in 2006 when I discovered James Mirtle's blog which later turned into "From the Rink" and now a job as a beat writer. The coverage of the Final by Oilers fans was light years ahead of what I could get from the sites listed above and on the news.  Now my first stop is PPP where I find all of my Leafs news. I still frequent the Globe and Mail for national news but I almost never go to thestar.com or torontosun.com anymore.  When it comes to sports coverage, my preferred sources are always blogs.  And that seems to be becoming more and more the norm.  Even my relatively technically illiterate husband prefers blogs to traditional media for his Canucks news.

Star-divide

The mainstream media have taken notice of this shift and are trying to engage hockey fans like us.  Each major newspaper now has a "blog" for their sportswriter - even if it is just them posting their newspaper articles on the web - and, as far as interaction goes, the comments are heavily moderated.  By far the best step the MSM has taken in trying to engage younger fans who get most of their news from the internet is having their writers join Twitter.  It seems like all of the major reporters (even Duthatschek) are now on twitter and things like television coverage of the trade deadline have already become outdated because twitter has the news first. Personally, real time updates available online in short message form have been a big step in sports coverage.  Sure, there's still no analysis but I almost like that better since what the MSM tries to feed us as "analysis" ends up being, so often, biased and not supported by facts anyways.  Of course, twitter has its drawbacks. I'm not sure if this is because fans have unreasonable expectations for what our interaction with these MSM writers should be or if the MSM writers don't have a clue what they're doing.

What am I talking about?  Well, over the past year, as twitter has gained more MSM members and really become alive in terms of the NHL, there have been a number of eye opening interactions that have me wondering what can  be done to improve the situation.  My own personal experience was with Greg Brady of AM 640.  He made a particularly sarcastic tweet about Luke Schenn's poor play to which I had a knee jerk reaction.  I told him that "reporters like him are why so many Leafs prospects get run out of town and then turn into all-stars".  In the end, he called me retarded, I took exception, and wrote a letter to his editor.  Now this one, I can take some responsibility for, it was an overblown reaction, although you would expect someone whose job only exists because people like me listen to him to have more respect for the fans he deals with. 

Some other examples?  How about this exchange between Damien Cox and a few of our locals?

DamoSpin Why do deals always have to be judged as win/lose? Good deals are win/win. This one looks like a classic lose/lose.

DamoSpin @DownGoesBrown Awww. And why do they have to keep score? Can't everyone just get a participation badge?

HBAdventure   @mlse @DamoSpin high pick is useless because it's not in skates and holding a stick yet?

DamoSpin @HBAdventure Useless now, for this season! How can I spell this out any clearer? Geeeeezzzz

Then there were some interesting tweets around the pre-Olympic trade deadline,  regarding a possible Kovalchuk trade.  It was really hard to track this info down, but big thanks to chillin411 who did some amazing XML research for me.  Falconer18 of SBN's Birdwatchers Anonymous tweeted something a full day before the deadline about Kovalchuk looking like he was being traded to LA.   Bob McKenzie's reaction to this rumour set of a bit of a war between him and PPP:

TSNBobMcKenzie You know what I think of these rumors of the LAK on verge of getting Kovalchuk? Total BS. Some interest but fit isn't right at this point.

TSNBobMcKenzie Reading comprehension: Last night's report, which I said was bogus, was that deal was imminent with Kings. It is not imminent with Kings.

mlse @TSNBobMcKenzie Reading Comprehension: 'close' is not 'imminent' just like Jokinen deal was 'close' Monday when you guys were reporting it.

TSNBobMcKenzie @mlse Close, imminent, whatever. It was neither last night. Certainly not with L.A.

mlse @TSNBobMcKenzie Original report said 'close to being done' not 'all but done'. Words have power. You know that.

TSNBobMcKenzie @mlse Here's what was reported last night: Sources rumbling a deal is nearly complete that would send Atlanta's franchise player to Kings.

Anyways, more of this continued until McKenzie closed with this:

TSNBobMcKenzie When u r in biz as long as me u will realize only scorekeepers r readers/viewers. RT @mlse: @kausatoday 10, me 1, @TSNBobMcKenzie 0.

TSNBobMcKenzie@mlse IF I were keeping score u would lose 5 pts for staunch defence of bogus story. LOL. It's never about the media. Serve your audience. 

I see a huge difference between the quality of interaction between Brady, Cox, McKenzie and various fans who have messaged them.  While McKenzie gets obviously annoyed, he remains relatively respectful in his tone, although he still fails to give PPP the credit for naming the exact players involved in the trade while Kevin Allen merely reported the team that to which Kovalchuk was going.  McKenzie, for all of his arrogance, never reverts to the grade school antics of Cox and Brady.  Maybe the difference is soley because of the individuals involved - there are reasons that McKenzie is (relatively) respected in the business more than Cox and Brady.  However, the overall quality of this interaction is pretty poor with a lot of belittling coming down from the MSM members and sarcastic frustration coming back from fans.  This could just be growing pains as eons of barriers between reporters and their audience is broken down. Rather than having a "letter to the editor" that may never even reach the reporter, we have real time, off-the-cuff interaction which is much more raw and real. 

So what's the point?  I think that pretty much everyone agrees that we're entering (or maybe we're even already deep within) a new era in sports coverage and I'm wondering if there isn't some way of making the transition smoother.  I certainly don't enjoy being called a "retard" by someone who is paid to cover my favourite NHL team.  I'm also pretty sure that Bob McKenzie doesn't enjoy being questioned/called out by an anonymous blogger on the internet.  What we need is some sort of partnership between fans/bloggers/MSM so that we can all get the kind of coverage that hockey deserves.

When I started compiling the information for this post, I thought I would find nothing but obvious support for my original thesis that the MSM needs to wake up and realize that they don't work in a vacuum anymore, that they are now more accountable to their readers than ever before, and need to adjust their ways in order to maintain readership.  But by reflecting on my own experiences with a bit of time and distance and seeing more examples of these run-ins on twitter I think the solution has to involve us fans/bloggers.  It's not enough anymore that we can change our reading habits so that our source of information is mainly from bloggers because while some teams, like the Islanders and Capitals, are accrediting bloggers and giving them access to their teams, people like Cox, Berger, and Simmons still have access to the team that none of the bloggers will get.  James Mirtle's appointment as the Leafs' beat writer for the Globe and Mail has been a great boon for this site because of things like Mirtle's mailbag (Editor's Note: Mirtle's been busy and he lost an entire mailbag to Nibbles. He sends his regards) and his willingness to engage with fans on twitter because of his experience as a blogger. 

But how many writers out there cover the Leafs?  Having a working relationship with one of them has already proved invaluable. Imagine if we could have that kind of working relationship with the majority of media who cover the Leafs.  We still wouldn't get all the answers we want - for instance, I once asked Mirtle if he could investigate why Wilson feels that the Leafs cannot do a slow re-build like LA, and Mirtle informed me that information like that is nearly impossible to get out of MLSE, even with his contacts - but at least we could ask some questions and get some reasonable answers.  We, as fans, could also find out why certain things are done the way they are and what kinds of questions are asked by the MSM for which they are stonewalled.

This all comes back to a way to establish less antagonistic interaction between the MSM and fans like us who are plugged in.  My idealistic self fantasizes about some sort of summit wherein bloggers from the most respected and visited sites sit down with MSM writers and actually hash out some guidelines.  But expecting some structure like that is completely naive and probably wouldn't help anyways.  Unfortunately, we can't change how the MSM react to us by enforcing some direct rules that threaten their employment.  We can wait for a new generation of MSM to come in - those who are already familiar with the world of bloggers and have respect for those who have chosen to keep their day jobs but still provide coverage of something they are passionate about in their spare time - but that will take a full generation of sports writers.  I think what we have to do is set aside the frustration we feel at those who have been in the business so long and earn their respect.  If, rather than have a knee-jerk reaction to Brady, I had thought out a response that calmly explained why I disagreed with his criticism of Schenn, I could have earned a bit of respect from Brady.  With 3,150 (the average number of distinct visitors to PPP on any given day) people taking that approach, we may be able to finally earn some respect as a group.  It requires setting aside pride and frustration that has been building up for years.  If there is any way to improve coverage right now, this is the only solution I can see.  What are your thoughts/opinions?

Comment 93 comments  |  16 recs  | 

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Great work, Karina.

Resident Capologist

by clrkaitken on Apr 30, 2010 1:12 PM EDT reply actions  

Great Post, very intresting read.

Follow me on twitter at Lancers25 i give insight on every sport. but hockey mostly

by Lancers25 on Apr 30, 2010 2:33 PM EDT up reply actions  

Good work indeed. A great read.

The main difference between Cox and McKenzie is that McKenzie somewhat knows what he’s talking about while Damien Cox is a complete douchebag. Bob seems a little more in touch with reality and more interested in hockey than a lot of other guys. You can tell that sitting around talking about hockey with McKenzie would probably be fun, while talking about hockey with Cox would likely turn into you realizing you’re far ahead of him quite quickly.

There is no "off-season" for Leafs Nation - Maple Stir-up

by maplestirup on Apr 30, 2010 2:37 PM EDT up reply actions  

Agreed. Sometimes you need to be the better person if you want to improve matters, even if the other party hasn’t necessarily earned it.

by The '67 Sound on Apr 30, 2010 1:18 PM EDT reply actions  

whats the old saying? two wrongs dont make a right?

There is no "I" in team, but there is an "M" and an "E"

by Matt_Roberts on Apr 30, 2010 1:19 PM EDT up reply actions  

Three rigths make a left.

Resident Capologist

by clrkaitken on Apr 30, 2010 1:25 PM EDT up reply actions  

four makes a square!

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 30, 2010 2:06 PM EDT up reply actions  

Absolutely

Uhh not that I know anyone that could use that kind of change in approach…

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 1:41 PM EDT up reply actions  

You’re like the Colton Orr of Twitter. People start giving your teammates grief and you wade in there to sort things out. They usually leave with a little less blood than before you got involved.

Resident Capologist

by clrkaitken on Apr 30, 2010 4:29 PM EDT up reply actions  

Good post

As a follow-up to the Falconer18 v. McKenzie story:

Falconer18 did have a team source. It’s not as good as one he used to have but, like some local reporters, he trusted it and, for a first time, ran with the story. It turned out to be wrong and that’s life.

The whole problem arose, from my understanding of the back and forth, because McKenzie had JUST hung up the phone with Lombardi and saw a number of tweets (including one Mr. Eklund) about the team being close to a deal and he quashed it.

I was a jerk about it but it’s interesting that:
a. He didn’t just say he spoke with Lombardi.
b. He doesn’t squash other rumours with as much gusto.

I was definitely a jerk because I thought he was unfairly piling on but I was the only person right about the Cormier/Kovalchuk trade thanks to some community help :smug:

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 1:35 PM EDT reply actions  

In my eyes, that exchange looked a lot worse on him than you. I’ve liked and respected McKenzie’s work since the day my family first got cable, but the attitude on display in this one sucked. He was responding to a guy with a source. Instead of telling us Lombardi had said it was no good, he just acted like it didn’t deserve to be trusted because it came from a blogger, not Bob McKenzie.

Purveyor of Pension Plan Puppets Podcast Post-Production

by puckurgently on Apr 30, 2010 2:33 PM EDT up reply actions  

Yeah, that was my main beef. It wasn’t “Guys, I just spoke to Lombardi and there is no deal even close” it was “Look at this stupid blogger who could not possibly have any sources with the team”.

Meanwhile, when we were in MTL, Falconer was getting interviews with Waddel and being dealt with openly by the Thrashers’ PR guy.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:22 PM EDT up reply actions  

Why Falconer doesn't do the blog on the Atlanta Journal-Constitution's site is beyond me.

He is, by far, the best Thrashers blogger out there. He’s professional and intelligent, and always has a solid spin on stuff with these weird things called “facts” to back it up. I look at BWA every day – there’s a reason he’s in good with D-Wad and Co. Actually, I think Waddell reads him pretty often.

The “amateur hour” comment is what really ticked me off. That was probably the most unprofessional thing BM said in the whole ordeal.

BTW, outstanding post and good, valid points. For the record, I have to say that Kevin Allen and Craig Custance were very quick to answer questions & polite during the Kovalchuk kerfluffle. Class acts, both of them.

Thrashing the Blues

Reporter: There`s a "stamp out the Beatles movement" underway in Detroit. What are you going to do about it?

Paul McCartney: We`re going to start a campaign to stamp out Detroit.

by hildymac on Apr 30, 2010 4:55 PM EDT up reply actions  

Yeah

Amateur Hour is about as far from the approach that Falconer has taken as possible.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 5:37 PM EDT up reply actions  

Eklund is beyond a joke. His bogus scheme has got to turn people away eventually.

There is no "off-season" for Leafs Nation - Maple Stir-up

by maplestirup on Apr 30, 2010 2:42 PM EDT up reply actions  

I think you’re seeing a blurring of lines. What Damien Cox may say on twitter may not get onto the Star’s website. News agencies employ editors for a reason. The problem with facebook or twitter is that they can be operated outside the realm of an editor, even though someone may be using those outlets to break stories, etc. Incidents like the one with McKenzie or Brady will become less common as those individuals and others in their industry realize that even though new media outlets like twitter are great for breaking news, there can be consequences due to the interaction they provide. You may see journalists limited to solely using twitter to break news, and not to interact with their audience.

by birky on Apr 30, 2010 1:51 PM EDT reply actions  

You may see journalists limited to solely using twitter to break news, and not to interact with their audience.

Ironic that the day before it was announced that the MLB.com stable of beat writers was now prohibited from tweeting about non-baseball personal thoughts/subjects.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 2:17 PM EDT up reply actions  

Thought Police!

Life as a Toronto Sports Fan?... *sigh*... It is what it is...

by JohnnyG on Apr 30, 2010 2:26 PM EDT up reply actions  

This seems relevant

"My country is the world, my religion to do good" - Thomas Paine

by article1 on Apr 30, 2010 2:36 PM EDT up reply actions  

Wow. Uhhh, shit.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:23 PM EDT up reply actions  

Coffin dodgers. Hilarious.

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 30, 2010 3:30 PM EDT up reply actions  

My only thought (probably ever) is that with instant uneditted interaction with MSM, we as fans, readers, bloggers, contributors, etc etc. need to remember that despite all indications that contradict it, MSM are humans too. Like Karina said, eons of criticism deflected by editors and employers are gone, both ways. If you give me sarcastic crap and vile all day, best believe I’ll snap back sooner or later.

If there’s ever going to be a solid opportunity to develop the groundwork to a two way relationship, with further insight and access, it’s now. The great divide is fading. How we react on information is adapting daily. I don’t believe this means we can’t challenge facts or confront opinions, it just means that if you get in a Sens_Suck-esque rage over an article/comment, lose the anger and ask a solid followup question.

Let’s build the link, before idiots and mouthbreathers ruin it with the more likely stupidity.

Brain: The irony of it all, Pinky. Years of trying to take over the world, and all I had to do was say "truculence".
Follow me I'm Boring!

by blindfolded tank driver on Apr 30, 2010 1:54 PM EDT reply actions  

I think, for the most part, you’re looking at a generational issue. What drives me nuts about a lot of traditional media sports coverage is that there’s a concerted effort to avoid looking like “just a fan.” If a Cox biography ever hits the shelves, I would not be surprised if it revealed that he proofs every article to make sure there’s nothing in it that might give the reader the idea that he actually likes hockey.

The newer crop of sports media folks who “get it” – I guess Bill Simmons is the icon here, Bruce Arthur from the Post is a good local example – all show, for lack of a better term, “fan cred.” A big part of that is a willingness to get in the same arguments with us that we have in our living rooms when we’re watching the game with our buddies. It’s probably not a good business idea to call your readers retards, but I do like that there is a growing crop of media people who will actually have the conversation with you, even if they don’t always go about it in the best of ways. I think things get better when they start becoming the norm instead of the exception.

Purveyor of Pension Plan Puppets Podcast Post-Production

by puckurgently on Apr 30, 2010 2:26 PM EDT reply actions  

Agree. See my comment below!

jrwendelman
The Artist Formerly Known as "Junior", who blogs at heroesinrehab.ca/blog

"But if someone so eager to engage into fist talk, we can always meet after season end in Minsk." (Mikhail Grabovski and a well-meaning but not particularly skillful translator)

by jrwendelman on Apr 30, 2010 2:32 PM EDT up reply actions  

Great minds!

Purveyor of Pension Plan Puppets Podcast Post-Production

by puckurgently on Apr 30, 2010 2:35 PM EDT up reply actions  

Nice job, Karina

First, nice work. Good on you for acknowledging your own immoderate reaction to your run-in with Brady. That shows a lot of maturity and class.

Second, I agree that there’s a deep cultural change at work on both sides in this dynamic. As you point out , the MSM writers aren’t used to getting unmediated, instantaneous feedback (some of it laced with profanity and ridiculous ad hominem attacks), at least not from anybody who isn’t named “William Houston.” For “our” part, as fans, I think we have to respect the pro writers who choose to make themselves available to us in forms like Twitter, and – as you suggest – make the best use of it to try and help them deliver the kind of content that we are interested in. The challenge is not to take advantage of the access that we have obtained to them and behave like a bunch of anonymous assholes hell bent on spewing nothing but insults and vitriol.

That’s sometimes a challenge; I know, because for some reason I follow @simmonssteve.

I think the reason we get along so well with James Mirtle is that he is obviously a fan of the game, and it comes through in his work. The same is true – to a lesser extent, perhaps – with both Brady and Bob McKenzie. I think our interaction with MSM “personalities” – guys like Damien Cox and Steve Simmons – may be more difficult because as a result of their previous work, we don’t perceive them to be fans, but rather as at least periodically stirring up shit for the sake of it because their livelihood demands it.

jrwendelman
The Artist Formerly Known as "Junior", who blogs at heroesinrehab.ca/blog

"But if someone so eager to engage into fist talk, we can always meet after season end in Minsk." (Mikhail Grabovski and a well-meaning but not particularly skillful translator)

by jrwendelman on Apr 30, 2010 2:31 PM EDT reply actions   1 recs

I’m still not entirely convinced the Simmons account isn’t a parody.

But yes, all of that.

Purveyor of Pension Plan Puppets Podcast Post-Production

by puckurgently on Apr 30, 2010 2:34 PM EDT up reply actions   1 recs

Simmons might be a parody of journalist too.

Brain: The irony of it all, Pinky. Years of trying to take over the world, and all I had to do was say "truculence".
Follow me I'm Boring!

by blindfolded tank driver on Apr 30, 2010 2:37 PM EDT up reply actions   1 recs

And say, whatever happened to….basic levels of competence at spelling and grammar?

jrwendelman
The Artist Formerly Known as "Junior", who blogs at heroesinrehab.ca/blog

"But if someone so eager to engage into fist talk, we can always meet after season end in Minsk." (Mikhail Grabovski and a well-meaning but not particularly skillful translator)

by jrwendelman on Apr 30, 2010 2:40 PM EDT up reply actions   1 recs

Purveyor of Pension Plan Puppets Podcast Post-Production

by puckurgently on Apr 30, 2010 2:40 PM EDT up reply actions   1 recs

Thie entire thread gives me a rec.

Resident Capologist

by clrkaitken on Apr 30, 2010 2:44 PM EDT up reply actions  

Um, I give it a rec. Wow.

Resident Capologist

by clrkaitken on Apr 30, 2010 2:44 PM EDT up reply actions  

BCWW

Brain: The irony of it all, Pinky. Years of trying to take over the world, and all I had to do was say "truculence".
Follow me I'm Boring!

by blindfolded tank driver on Apr 30, 2010 2:45 PM EDT up reply actions  

Brown chicken, brown cow?

by theothervatican on Apr 30, 2010 2:46 PM EDT up reply actions  

How Now?

Brain: The irony of it all, Pinky. Years of trying to take over the world, and all I had to do was say "truculence".
Follow me I'm Boring!

by blindfolded tank driver on Apr 30, 2010 2:48 PM EDT up reply actions  

….wow.

jrwendelman
The Artist Formerly Known as "Junior", who blogs at heroesinrehab.ca/blog

"But if someone so eager to engage into fist talk, we can always meet after season end in Minsk." (Mikhail Grabovski and a well-meaning but not particularly skillful translator)

by jrwendelman on Apr 30, 2010 2:59 PM EDT up reply actions  

Karina always gives me hope

That if I post enough comments on here, I will also me asked to write for this site.

by Johnny Bower's Pokecheck on Apr 30, 2010 2:44 PM EDT via mobile reply actions  

You could write a FanPost whenever you want and if it’s good we’ll put it on the front page.

Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.

by Chemmy on Apr 30, 2010 2:56 PM EDT up reply actions  

Well, you’ve got the typos down.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:25 PM EDT up reply actions  

I’m an over achiever

My Fan Base Can Beat Up Your Fan Base

by JaredFromLondon on Apr 30, 2010 3:41 PM EDT up reply actions  

all i have to say is:

GO LEAFS GO.

Who wants to hear a funny ass joke?

by ohshrit on Apr 30, 2010 2:45 PM EDT reply actions   1 recs

It Comes Down to Professionalism

If you’re a professional media member and you’re using Twitter to break current news, it becomes an extension of your media platform and should be used accordingly.

You wouldn’t act like a petulant child in a column, and if people read your Twitter for a source of current information, then it carries the same standards and it’s simply unprofessional to act like a petulant child when responding directly to readers.

MSM as a whole needs to lose this collective chip on their shoulders and start interacting with the public on level ground. We can access so much information without them that they need to provide us with a legitimate reason to maintain interest in them. The current standard leaves much to be desired.

Resident Capologist

by clrkaitken on Apr 30, 2010 2:50 PM EDT reply actions   1 recs

The dog ate my homework. But the mailbag will rise again.

I don’t know when.

Blogging on hockey at Globe on Hockey

by James Mirtle on Apr 30, 2010 3:02 PM EDT reply actions  

Some sunny day?

"My country is the world, my religion to do good" - Thomas Paine

by article1 on Apr 30, 2010 3:03 PM EDT up reply actions  

I missed you

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 30, 2010 3:20 PM EDT up reply actions  

When the playoffs blow over?

This holding down a job + hobbies thing isn’t easy.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:22 PM EDT up reply actions  

Hob… bies?

Blogging on hockey at Globe on Hockey

by James Mirtle on Apr 30, 2010 7:08 PM EDT up reply actions  

Yes

You know… those things you do for fun where you aren’t being paid… like frisbee golf, or stamp collecting, or collecting various versions of that painting of dogs playing poker.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 8:27 PM EDT up reply actions  

I’m one of the credentialed blogs for the Washington Capitals, and this was an extremely interesting read for me today, not to mention a welcome diversion from all the hang-wringing going on .

In fact, there’s something of a twitter war going on now between the team, old media and new media about Mike Green’s decision to not face the press today, which is a tangent to your discussion here.

I think, generally, MSM (and national MSM, in particular) is still pretty territorial when it comes to this arena. and rightly so, i suppose. they’ve worked their entire career to get the contacts and access they have, then bloggers and twitters all the sudden are jumping down their throats. it’s a lot easier to remain generic and not have to face criticism that to espouse opinion on twitter and have to “face the music”.

you’re correct on the biggest point though, and that’s the fact that internet-based media is only going to continue to grow, and someday—maybe sooner than anyone wants or realizes—will be the primary place for everyone to get their sports news, commentary and analysis.

by CAPS NEWS NETWORK on Apr 30, 2010 3:23 PM EDT reply actions  

Welcome

Thanks for joining and jumping in.

The entire Green situation today is pretty odd to be frank. You’d think the team would have seen the possibility of this not going over well with anyone even if Green didn’t.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:26 PM EDT up reply actions  

Green didn't talk to media after game seven either...

It’s disappointing that a two-time Norris Trophy candidate decided he didn’t want to talk to the press today. I wasn’t at the Caps practice facility today, and from most accounts it was a zoo. but it would have been benefical to all (team, media, fans) if he had stood up today.

by CAPS NEWS NETWORK on Apr 30, 2010 3:32 PM EDT up reply actions  

Absolutely

If Mike Green is going to be a big leadership cog going forward he needs to stand up and be counted at times like this.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:37 PM EDT up reply actions  

HAHAHAHAHA

by birky on Apr 30, 2010 3:41 PM EDT up reply actions   1 recs

I should have added ‘in theory’.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:42 PM EDT up reply actions  

So what you’re saying is that sitting beside his locker and shouting “Mummy! Mummy! Make the bad men go away!” isn’t the way forward.

"My country is the world, my religion to do good" - Thomas Paine

by article1 on Apr 30, 2010 3:46 PM EDT up reply actions  

The coverage of the Final by Oilers fans was light years ahead of what I could get from the sites listed above and on the news.

Completely agree with that point Karina. That was the first time I started reading hockey blogs.

Great article. I’d add some comments about the failure of some (not all) blogs from the Vancouver media but I know the PPP audience knows what I’m getting at already.

'Nucks Misconduct - Housing Swedish Millionaires Since 2000.

by Yankee Canuck on Apr 30, 2010 3:34 PM EDT reply actions  

95% of the time I don’t bother going to the opponent’s MSM coverage unless I’ve been linked to something egregiously bad. They have word and time constraints that have really stripped them of their ability to put good work out.

And in Edmonton, for example, reporting is known as leaking which results in a Pravda-like coverage.

I wonder how many bloggers that Oilers run spawned though.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:37 PM EDT up reply actions  

Time constraint is what I think makes so many of them bad. They don’t research, they don’t provide anything compelling, so they’re misusing the medium and their soapbox.

CiO and BOA were incredible during that run. I was rooting against them but kept returning because their posts were epic.

'Nucks Misconduct - Housing Swedish Millionaires Since 2000.

by Yankee Canuck on Apr 30, 2010 3:51 PM EDT up reply actions  

I still have CiO in my Reader praying for a return.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 3:54 PM EDT up reply actions  

:( I am still in mourning.

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 30, 2010 4:38 PM EDT up reply actions  

Actually on top of the not doing research thing

when they DO do research, they do it really badly.

And the fact checking is atrocious… they also never acknowledge mistakes clearly… while most of the good bloggers will do so in a heartbeat.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:34 PM EDT up reply actions  

Excellent work, Karina.

this has nothing to do with my inclusion I swear
seriously it was well written

Join me on the Hockey Blog Adventure! (or Twitter.) GO BRUINS! (and Wild!)

by Cornelius Hardenbergh on Apr 30, 2010 3:56 PM EDT reply actions  

It certainly is.

A year or two back, I’d have made the argument that there was a distinction in function between the MSM and the blogosphere, and that the two were basically complimentary. One side handled information gathering, the other was really about analysis.

It’s a lot muddier now. We’ve had bloggers accredited for events like the draft, first-person interviews (friend of the site Pat Quinn, anyone?), liveblogging of games, even those granted access to the team. It’s not that surprising to me that paid reporters would get somewhat territorial.

Leaf, the universe and everything.

by 1967ers on Apr 30, 2010 4:04 PM EDT up reply actions  

Being territorial

about information access … makes them come off like a pack of morons though.

It makes a few things perfectly clear to the rest of the world.

1. It’s one of the only things they have over the blogosphere.
2. Their analysis is shite, because why would they worry about losing territory if they weren’t threatened by the blogosphere
3. They are extremely myopic and aren’t thinking beyond next week.
4. They haven’t started thinking about where they’re going to be working (or who they’ll be working alongside) in a few years.

By definition the MSM are reactionary… they are intent on maintaining the current system because that’s how they got to where they are.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:33 PM EDT up reply actions  

Excellent Post

I think pre-internet the MSM was a much more valuable source of information. I am old enough to remember when I had to go to a library or open up an encyclopedia to do some serious research for a school project.

20+ years ago access to information was much more limited then now, and ignorance was commonplace. The majority of people just didn’t have enough information to be able to come up with cogent theories and opinions. The MSM controlled the information and therefore had the power to influence the thoughts and opinions of its readership.

Their relevance is fast becoming marginalized now that so many people have access to information and the gap of knowledge between the MSM and the online hockey community is fast dwindling.

I believe some of this arrogance and condescension stems from the fear that they could possibly be the last in their generation to have any sort of advantage over the ‘common fan’. I put that in quotations because anyone who spends as much time as we do reading, watching and discussing hockey are obviously not common.

The stigma of ‘some fool with internet access’ from the MSM attached to bloggers is sad and outdated. Like all groups of people (including main stream media) there are those who are good at what they do and those who are bad at what they do.

I think we need to deal with prejudice (on both sides) and start dealing with each other as peers – perhaps not equal as far as sources and contacts – but if we had access to the information they do, who’s to say we couldn’t do a better job disseminating that information and presenting it in a way that has merit and substance.

Again, well done Karina and rec’d

"We can't solve problems by using the same kind of thinking we used when we created them."

Albert Einstein

by Say *plan the parade one more time*... on Apr 30, 2010 4:11 PM EDT reply actions  

You’ve outdone yourself with this one, Karina. Excellent work.

Twitter continues to change the game; I don’t use RSS feed much anymore, my Google Reader, because of Twitter. I’ve got it on my phone, and it’s just so much easier.

Sports And The City

A Toronto sports blog, where unabashed homerism is alive and well...

PLAYOFFS!!!!1

by eyebleaf on Apr 30, 2010 4:51 PM EDT reply actions  

I hope I'm not the only one that finds all of this a tad ironic

While I concur that the average sports page reader is moving away from the MSM for their sports coverage, I feel like it’s not so much “MSM” they’re moving away from as TRADITIONAL media sources.

The Newspaper is quickly losing ground to internet pages as far as textual analysis sources go. Yahoo! Sports is a prime example. These were basically the media sources that amounted to “early adopters” of the blogging paradigm. Television networks also hopped on early with the idea of streaming content, and added the blogging to their repetoire soon after. EPSN, TSN, Sportsnet, Comcast, etc. the landscape changed and they jumped into the fray quite quickly.

The main issue for the newspaper industry has been access to sources. They’ve always had to compete with television, and the like, but competing with bloggers was a whole new ball game. In Canada the idea of a hockey blogger competing with the access of the likes of the key beat writers for the Globe & Mail, the Toronto Star, La Presse, or any of the other dailies seemed laughable at first. To most of the holdovers from the previous era the whole concept of having to take bloggers seriously was like an idiotic joke.

This is where the non-traditional hockey markets, and the smaller market teams come into play. In cities where hockey is desperate for coverage of ANY sort, they will actively seek out bloggers and internet interest, engendering positive interactions with the writers that show an interest in their product. That’s why blogs in areas such as Nashville, Atlanta, San Jose, Colorado, and the like, have done reasonably well as far as access goes. The teams want more media coverage than they’re getting, and they aren’t ENTIRELY opposed to the concept of increasing access.

In Toronto that access has never been all that easy to obtain, and the only bloggers that appeared to be gaining serious traction happened to be those who also happened to work for a traditional media outlet.

How often can the hockey world say that the non-traditional markets are helping to lead the way on something?

I don’t think it happens that often.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:19 PM EDT reply actions  

heh

good point.
So newspapers cutting their NHL staff in small markets in the States could, in the long run, really help the movement to get bloggers accreditation and respect.

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 30, 2010 6:21 PM EDT up reply actions  

Yeah unfortunately

I still think we’re a ways away from proper accredation from the Leafs for a large number of bloggers anytime soon.

If only because there’s so damn many of them. I’m guessing it’s proportional to the number of beat writers with respect to other teams. Since we have a zillion more of those following the Leafs, odds are there’d be a zillion more bloggers than there are following the Thrashers (as an example).

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:25 PM EDT up reply actions  

correct me if I’m wrong, but PPP did manage to get accreditation for the draft last year.
It’s a step.

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 30, 2010 6:27 PM EDT up reply actions  

Oh I realize

and him getting it makes sense.

2 points though. 1 that was distributed by the NHL offices I think… 2… Julian is 1 blogger out of hundreds… we aren’t all about to get access.

Honestly though, I don’t know that I want access… part of me likes the distance that goes with not having it… but who the hell am I kidding, I would enjoy it if I could have it.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:29 PM EDT up reply actions  

oh yeah

I think that, honestly, 90% of bloggers do NOT deserve accreditation. There has to be some sort of track record that shows the access would be used responsibly. But not being given the access just because you’re a bloggers is crock.

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 30, 2010 6:39 PM EDT up reply actions  

Yes, SBN handled the accreditation process on our behalves and it was done through the league.

The access isn’t really something that most bloggers need. To be honest, it was strange to be there not least because of standing shoulder to shoulder with guys like Cox and Berger. Although, the funny thing is that the bloggers were probably among the most professional there.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 11:51 PM EDT up reply actions  

Oh and one more thing

I’m still not on twitter and the whole idea of it seems kind of weird to me.

That being said, I can see it’s purpose… I’d just find it amazingly distracting and I can’t focus on it regularly enough to make it worthwhile.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:21 PM EDT reply actions  

it’s brilliant for things like the trade deadline and July 1.

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 30, 2010 6:22 PM EDT up reply actions  

Yeah except

I’m in school… teaching classes… during the trade deadline… and in early july (summer school).

This is where being a teacher kinda sucks.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:23 PM EDT up reply actions  

July 1 is a stat holiday. I go out and do things, but have twitter on my cellphone in case of important news.

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on Apr 30, 2010 6:25 PM EDT up reply actions  

Yeah but it's not like every signing

happens on July 1st…. I am Canadian… I know it’s a stat holiday lol.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:26 PM EDT up reply actions  

and I feel like I'm quoting

a Molson commercial… just a really really stupid one.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:26 PM EDT up reply actions  

On a completely separate topic

I’m coaching a team at the Ontario Ball Hockey Association Provincial High School Tournament…

we are going to get destroyed… it’s kind of depressing knowing that going in.

I’ll still write a posting about it though.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:27 PM EDT reply actions  

and I bet no MSM outlet

will cover that sort of “grass roots” hockey participation… at least not that I’m aware of.

"Success is the ability to go from one failure to another with no loss of enthusiasm."

- Sir Winston Churchill

I'm pretty sure he's talking about the Leafs.

by Steve Burtch on Apr 30, 2010 6:30 PM EDT up reply actions  

No

They wouldn’t. Looking forward to read about it though.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on Apr 30, 2010 11:52 PM EDT up reply actions  

This is an excellent post.

I certainly use this site as my #1 source for Leafs news since I joined, and through this site I’ve found and enjoyed many other excellent hockey blogs, Leaf-centric and otherwise.

I do still sometimes seek and read content online from more traditional MSM sources… old habits die hard, I suppose, and I’m from the age group that kind of straddles the pre-internet era and the age of Twitter et. al., so it seems more complete to me to keep up on both instead of using one source to the exclusion of the other.

I think it’s becoming clear to many serious hockey fans everywhere that many blogs/bloggers now rival, if not exceed, their MSM counterparts in terms of both breaking news and providing in-depth analysis that more and more fans are demanding. Part of the reason is the limitations imposed on MSM reporters by the media themselves; time and space constraints in newspapers and television do not lend themselves to deep insight.

But I also think there are two other strong factors in play. One, the MSM was and largely still is not used to the extra competition from bloggers. Before, reporters knew they were pretty much the only source of info for fans to access for their favourite teams. Instead of using this knowledge to spur them on to provide a better service to fans, it caused most of them to get stodgy, unimaginative and, frankly, just damn lazy. We’ve seen many instances where this has manifested itself in articles or TV pieces with a lack of research, inconsistencies and just plain ridiculous mistakes. This has spurred many bloggers to fill in these gaps that the MSM either can’t or won’t fill themselves.

The other factor is the passion of both the bloggers involved and their subscribers and contributors. These people are fans. They love their team deeply, have passion that for various reasons has been bred out of some members of the media, and have become frustrated with the weaknesses perceived in the MSM coverage. And so, with no outlet to express their viewpoints, analyze the stats to attempt to prove or disprove their gut feelings, or to just crack jokes and show the lighter side of their sport and their fandom, they created their own. Not all blogs are good, but many are excellent, and they provide a place for fans to get their news and analysis, and to come together to discuss and debate their passion in a way they never could before.

Throwing Twitter in the mix definitely adds both pros and cons to the situation. The immediacy of breaking news on Twitter is liberating and groundbreaking, but accuracy can initially be a concern (though this concern can be negated based both on the reputation of the person breaking the report and the number of other sources that corroborate the initial source). The other concern, as Karina has detailed, is the temptation to engage in petty sniping from both sides of the MSM-blogger/fan divide. It’s understandable that emotions on both sides can run high, as bloggers and fans are passionate about their team, and MSM media sources can resent having their credibility questioned by those who are not officially in the business. As with all other forms of communication, taking a deep breath before posting something inflammatory and keeping respect of all sides in mind will help the process, and should help each side gain the respect of the other.

Anyway, great post Karina, thanks for doing this.

leaf fan stuck in ottawa, a localized black hole that will suck everything in that area to oblivion.

by stucky on May 1, 2010 12:10 AM EDT reply actions  

Agreed and good read, stucky
And so, with no outlet to express their viewpoints, analyze the stats to attempt to prove or disprove their gut feelings, or to just crack jokes and show the lighter side of their sport and their fandom, they created their own. Not all blogs are good, but many are excellent, and they provide a place for fans to get their news and analysis, and to come together to discuss and debate their passion in a way they never could before.

While I agree that blogs have only increased my fandom because I get to discuss and commiserate with like-minded individuals, I don’t think it was the MSM’s job to provide people with an outlet. Maybe it’s different now, but media should first and foremost bring people the news. Whether that elicits discussion or debate should ideally be brought forward without any prompt or direction. Increasingly, many important news purveyors have entered a stage where their biases aren’t even hidden anymore. With blogs, you sort of expect where their opinions and viewpoints lie. It’s why people stay on a particular blog over another one.

I just hope passion and fandom doesn’t cloud someone’s mindset and think their online presence automatically entitles them to increased access. As PPP said above, unless the blog’s content requires or benefits from an accredited media pass or whatever, a “blogger” will just be reporting/relaying back information the MSM was already providing in the first place.

Supporter of the Sergei Berezin "Give and Go" - You give me puck, then you go to hell

by bkblades on May 1, 2010 1:04 AM EDT up reply actions  

Hopefully it won't take you long to write another piece, Karina

Great stuff.

I’m not sure I want to exhaust myself and the readers here about the changing game in media and accessibility, especially in light of social media, but I will say that the biggest issue facing MSM is increased amalgamations. As an example, many sports departments are shutting down for costs purposes, which ESPN has conveniently set-up local chapters of their network, ie. ESPN Dallas, ESPN Los Angeles. I think having less varied coverage is really dangerous in terms of checks and balances when it comes to information.

I’m very curious to see how blogs and online news sources will sort out their own dilemmas in not only legitimacy, but handling critiques and evaluations to deliver high-quality “objective” information. Are readers enough to ensure a democratic, multi-faceted exchange of information over a largely uncontrollable medium like the internet?

Supporter of the Sergei Berezin "Give and Go" - You give me puck, then you go to hell

by bkblades on May 1, 2010 12:22 AM EDT reply actions  

I joined PPP because I’m sick of mainstream media bias. Howard Berger, Steve Simmons, Damien Cox,…practically the whole mainstream Toronto media believes the Leafs will never do anything right and their Cup drought will last forever. Too much pessimism without much realism.

…and the media of other cities will do the same just because it’s so much fun. When Montreal or Ottawa or Vancouver fails, their media will appease them with “at least we were better than the Leafs.” Sorry guys, this is not the goal here. Frankly these days it’s not that hard to do that, so don’t hold it up as though it were some big accomplishment ;)

The media in Ottawa and Vancouver are big shills. They’ll always talk about how awesome the Senators/Canucks are and how they have such bright futures…even when they aren’t/don’t. Montreal is critical of the Habs when they lose…but when they win, they must be going to win the Stanley Cup. Might as well plan the parade Habs fans. lol.

Mainstream media is too cliche-driven. When I know what you’re going to say without even reading it or even before you say it, what’s the point?

On Pension Plan Puppets everything is real (or at least plausible) and reasonable. If the Leafs are going to suck, at least it’ll be for a better reason than that they haven’t won in 43 years. And if there’s reason for optimism, great! But it doesn’t mean a parade should be planned…nor are the Leafs definitely going to screw this one up just like every other time.

It’s just a better read over here. And often it’s even fun…especially when we make fun of MSM cliches or their predictable answers to everything that didn’t quite happen this time.

Truculence...starting 10/1/09

by LeafBoy on May 1, 2010 1:35 AM EDT reply actions  

Excellent post. I hope this gets read by the people who need to read it, if you know what I mean.

One classic scenario that I can think of is when one of the MSM guys will bitch someone out who they think is insulting them, but is really on their side. I’ve seen McKenzie do it once—it stemmed from some confusion over which tweet someone was replying to (which is easily decipherable information when you just click the “in reply to” link).

The other thing that MSM guys get wrong ALL the time is when to reply and when to retweet. Sometimes I honestly wonder if they realize that it gets sent to all of their followers when they post something, put “RT @[user]” and then the original message. For instance, why does this need to be sent to everyone who follows Bob (interestingly enough, this tweet is also an example of someone who’s taking Bob’s side getting insulted by him)?

These problems obviously aren’t unique to McKenzie. There are a few people that I’ve unfollowed, and thus given less traffic, due to their ineptitude clogging up my timeline. Bah.

by sixsevenfiftysix on May 1, 2010 2:48 AM EDT reply actions  

Some of the guys have difficult learning curves. When Steve Simmons started he’d send Direct Messages instead of replying. It’s kind of funny actually.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on May 1, 2010 10:58 AM EDT up reply actions  

Who wants to help me find the necessary connections to gain access to the photo archives of the Toronto Maple Leafs? I have doubts they would allow a blogger to access what must be an incredible collection and post portions of it on the web due to copyright issues – but I sure would love to start a correspondence with someone and at least make an attempt.

by somny on May 1, 2010 8:22 AM EDT reply actions  

No idea

Sorry :(

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.

by PPP on May 1, 2010 10:58 AM EDT up reply actions  

maybe ask ohshrit?

"The only way out is in a body bag. Go Leafs Go." - Blinky

by Karina on May 2, 2010 4:48 PM EDT up reply actions  

Delicious food for thought.

Karina, that was a terrific post. Thanks for getting people thinking about this … as communication technologies continue to grow, the topic will become increasingly relevant whether people like it or not.

For my own part, I think the point was well-made above that members of the MSM have worked their entire lives to earn their level of access. I’d be defending that too, were I in such a position – and I don’t think that ought to change.

The way I’ve always looked at it is, there has always been a divide (in part perceived, in part actual due to the presence of editors & media guidelines) between the reporters and their audience. How many times do you see MSM writers engaging with fans via site comments? Or responding directly to fan emails? Part of it is schedules, part of it is guidelines of the particular publication/station. Whatever the reason – and it varies reporter to reporter, media source to media source – the separation is clearly there.

This is where I see the value of the blogs. Filling the gap between news reporting/analysis and fan discussion. Most bloggers are not journalists, or journalism students, or folks who have any designs on becoming members of the media in the first place. Granted, some are – but I would argue they are the minority. Most of us are fans of the game who simply love talking about, analysing and speculating with other fans.

But you can’t do that via traditional media. Sometimes there is a backlash (we had one commenter told by a director at Fan590 to go write on his napkin), sometimes there is the traditional “thanks for your feedback” form letter, but more often than not there is no response, no engagement of readers whatsoever. And that is where the bloggers step in.

I think there is great value in a sort of unspoken partnership. Many members of the MSM do a terrific job of reporting and analysis, but the next step – expanding upon the discussion with the readers/fans who keep the MSM in business – is missing. As we’ve seen via site visit & comment numbers (to give but two of the more obvious metrics) on a number of the blogs, there is a demand among fans for a place to discuss, intelligently, the news, analysis, speculation, etc du jour.

In my estimation, that is the greatest strength of the blogosphere; to bridge that divide, fill that gap, whatever metaphor we may wish to use. Bloggers may not be those who typically report the news (although there have been exceptions to this rule on a few occasions), but the blogs have become the place fans want to go to engage in discussion on – and more importantly seek further analysis and insight about – the latest surrounding their favorite team or sport.

In my own humble estimation, that is what the blogs do best. And therein may lie the key to any sort of unspoken partnership (or in the very least, a form of mutual respect) somewhere down the road.

"One day, we'll be perfect." - The Tao of Stieb

by GarrettBauman on May 1, 2010 10:53 AM EDT reply actions  

Expanding on this ...

What the blogs do best, as I mentioned, is expand upon the topics du jour with added insight and analysis. Many bloggers operate off the principle of “you’d be amazed what the average guy knows”, and as such the involvement with readers via comments, emails etc is a huge part of what makes the blogs so popular. Not to mention the lack of any sort of moderation process in the comments area, which is key to the readers feeling they are not only welcomed, but valued as part of the community the blog has created.

And that community aspect is perhaps the key. Simply put, there is a psychological factor at play that cannot be ignored. Namely, readers can identify with bloggers as “one of their own” (eg someone they can relate to) moreso than they can a journalist. The blogs are not professional in the sense that the writers do what they do for a living; as such the perception among readers is they are interacting with fellow fans. Hence the spike in popularity … the aspect of “for the fans by the fans” may sound cheesey but carries with it a certain ring of truth that cannot be ignored.

For instance, I’ve received several emails over the past two years for readers about MLHS, and the comments I see most often are along the lines of “I would love to write a blog but I am not a good writer, so I come to your site because you guys write about the stuff I’m thinking about and I can discuss it in the comments.”

Feedback such as that is what lends me to believe tehre is a role for the blogs somewhere in between the reporting of the MSM and the craving of fans to engage in more detailed analysis and discussion.

After all, there is a reason the blogs have become so popular – again I point to the notion of what the average guy knows. The biggest myth out there is that one has to be an “insider” to know what they are talking about in reference to the game. The problem with that is, what about those who have been around the game their entire lives? A media capacity isn’t the only way one gains knowledge or insight about the game. This is not to suggest the MSM as a whole doesn’t realize that – although some recent columns attacking blogs by way of using the “I have creds and you don’t” argument suggests that certain members still hold an elitist view of which experiences qualify one as having knowledge and which do not.

The truth of the matter is, those who constitute the reading audience have to make that decision for themselves. And they clearly have found value in the writings of many of the bloggers, which indicates that the readers themselves are quite aware that knowledge/insight/ability to analyze/etc does not come hand-in-hand with a badge. If the blogger doesn’t know what he/she is talking about, or is a terrible writer, the readers aren’t going to stay and the blog will fizzle out on its own. But many haven’t — and it’s because the readers enjoy, appreciate and respect the content. So where does that leave us?

Again, I think it’s a matter of figuring out what it is that has made the blogs so popular in the first place. Certain recent columns have suggested there may be a perception among certain members of MSM that bloggers are trying to take their jobs, or fill their role, without earning it. And I’d like to think that’s inaccurate. Rather, as I mentioned, I see the role of blogs along the lines of what made them popular in the first place — an unmoderated, free of censorship place to go for expanded analysis, insight, and discussion. If the fans feel they can relate to a blogger, and feel welcomed and valued by the site and its writers, they will go to the blog to engage in discussion of the topic du jour … we’ve already seen this.

To me, that is the dynamic that the blogs have created. Expanding upon analysis, adding insights from perspectives beyond simply those afforded by media creds, and generating discussion among the fans/readers, are what the blogs do best. And there is a role for blogs within that … their popularity alone is evidence of the demand among fans for exactly those things.

"One day, we'll be perfect." - The Tao of Stieb

by GarrettBauman on May 1, 2010 11:29 AM EDT up reply actions   1 recs

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