FanPost

How to boost your blog on Google

Chemmy has recently been trying to organize Leafs bloggers to help boost the search engine rankings of our various sites. Since I do some of this stuff for a living, I thought I'd add some additional tips on getting better visibility on google and other search engines.

  • First, figure out which keywords you want to go after. It may be something like Chemmy's suggesiton of "Toronto Maple Leafs blog", or it could be more specific. Remember to use terms that people would actually search for. 
  • If possible, add those keywords into your blog's title tag. That's the text that appears at the top of the browser for all your pages. It's also what google uses to identify your page. By default, your title tag probably includes the name of your blog and the title of your post, but you can edit it to also include additional keywords. I know this can done on blogger/blogspot, I would assume it's possible on other sites as well.
  • Speaking of your post titles, try to add keywords to those too. These might be your general keywords ("Leafs blog") or something specific to a post ("McCabe sucks"). It's always tempting to use puns or other clever headlines, but search engines prefer the basics.
  • Many blog sites, including blogger/blogspot, will use your post title as the URL of your post. That's too bad, since the URL is one of the first places Google looks for keywords. You can get around this by using keywords in your headlines. You can also get tricky: when you first make your post, use a generic headline with keywords, then immediately after posting edit the headline to something better. The URL will have already been generated.
  • As Chemmy points out, linking is good. The more links the better (within reason; see below). Link to your fellow bloggers, using keyword-rich links wherever possible. For example:
    - Bad: There's a good article about the Darcy Tucker buyout on Chemmy's blog.
    - Better: There's a good article about the Darcy Tucker buyout on Chemmy's blog.

    P.S. Don't forget to link to other posts of your own.

  • Finally, don't get carried away. Google is smart. If you start getting silly with the keywords, they'll figure it out and you could be penalized or even blacklisted. So don't go overboard.

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