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Auston Matthews already has the best-selling jersey in the NHL

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Scoring four goals in your debut might do that.

NHL: Preseason-Montreal Canadiens at Toronto Maple Leafs Tom Szczerbowski-USA TODAY Sports

Auston Matthews is popular.

Really, really popular.

How popular, you ask?

This popular:

Matthews’ jersey couldn’t go on sale officially until he made the NHL, which happened in historic fashion Wednesday night. Long-touted as the surefire first overall pick of the 2016 draft, plenty of teams were eager to draft the kid who broke tradition to play his draft year in Switzerland.

The Toronto Maple Leafs got him. And so far, he’s living up to the hype; maybe even generating a little more than expected.

It’s not surprising to see his jersey currently leading as the top-selling in the NHL, though. For one thing, Toronto is a massive market. For another thing, hope sells, and who better to represent it than Matthews? Also, nobody has ever scored four goals in their first NHL game before, so that does its fair share to get people excited and have a ton of people find their new favourite.

It’s all awesome. The Matthews era isn’t starting quietly in Toronto.